Or at least an idea!
Like all the best ideas, it was born of frustration and a sudden realisation that women seem to be under some sort of collective delusion about that consumer zeitgeist, the cupcake.
Now I have nothing against cupcakes per se, in fact I’m a keen baker, but I can’t help but feel that this obsession with pink icing and more than £4.00 for a mouthful of sugar, butter and flour (yes Lola’s Kitchen, I’m looking at you) is a bit well, wrong in the current climate.
Now aside from the fact that my suspension of disbelief cannot stretch to the idea that Sarah Jessica Parker would actually eat a cupcake from Magnolia without some form of stunt double (thanks to Jeremiah for the link), the cupcake obsession suggests that we need to get a grip ladies.
So to attempt to inject some sanity, welcome to the Subversive Cupcake Company*.
To buy any cakes, please email firstname.lastname@example.org.
*We also do real cake.